The original plan was never to be a brand designer!! I spent years as an elementary school teacher — building creative lessons around what my students actually needed — until the district handed me a script and took away the freedom that made me good at what I did!! Walking away wasn't easy. But staying would have meant losing my spark!!
What started as social media management quickly revealed a bigger problem. The small businesses I was working with didn't have branding — and without it nothing else could work!! Six months in Mexico, a business built from scratch, and somewhere along the way I realized that the same instinct that made me a great teacher was exactly what made me great at this!!That reframed everything!!
I grew up in a town of 500 people most famous for a swamp monster!! Being from a small town never meant having small dreams — and now I'm building a table of my own!!